Customer Attraction
Stop chasing. Learn cost-effective and "zero budget" marketing tactics to magnetically pull the right customers to your door.
The Entrepreneur's Sales Playbook Masterclass
Stop guessing. Get the proven strategies to attract the right customers, convert confidently, and engineer exponential growth.
Held
46355
Saturday, 2025
Time
9:00 AM – 1:00 PM
Investment
MVR 1,500
Past Event · Gallery & Recap Below
The Expert
Meet Your Global Keynote Speaker
Vinay Pushpakaran
Customer Experience (CX) Expert
International Keynote & TEDx Speaker
Customer Experience (CX) Expert
Vinay doesn't just talk theory; he dismantles complex business challenges with actionable simplicity. With a philosophy rooted in "Zero-Effort CX," he helps businesses slash acquisition costs by turning customers into their most effective marketing team.
21+ Years
Industry Leadership in Sales & Strategy
Global
Speaker & Trainer across multiple continents
CX
Pioneer of the Zero-Effort Philosophy
Storyteller
Masters the art of business metaphor
See Vinay in Action
Experience the high-energy delivery and transformative insights you can expect at the masterclass.
Watch Preview
The Curriculum
What You'll Master in 4 Hours
A condensed, high-impact agenda designed for immediate implementation in your business.
Conversion Confidence
Decode consumer psychology. Present your value with such conviction that closing deals becomes the natural next step.
Engineering Loyalty
Master Zero-Effort CX. Create experiences so seamless that customers become your most passionate "Brand Cheerleaders."
Strategic Collaboration
Empowering Maldivian MSMEs through Knowledge
Official Partner
Business Center Corporation
This masterclass is directly aligned with national efforts to empower local MSMEs. Supported by the BCC to foster business growth and innovation across the Maldives.
The Venue
Seed by BCC
Hosted at Malé City's premier co-working space. A modern hub designed for innovation, offering affordable solutions for freelancers, startups, and entrepreneurs.
Testimonials
Voices From the Room
What attendees and partners said about this event.
"Vinay is a dynamic and versatile facilitator who brings in not just a lot of energy but also depth to the programs he designs & delivers! He is able to establish an easy connect with participants and impart complex frameworks through relatable activities. It would be our pleasure to continue working with Vinay for many more learning engagements."
Sanjana Sarma
AGM HR — TTK Healthcare
"I had a transformative experience attending Vinay Pushpakaran's professional speaking lectures at MPSA. The technical information and practical strategies he shared were incredibly thorough and actionable. Vinay's engaging teaching style and dedication to his students' success make him an outstanding mentor."
Hussain Siraj
Entrepreneur & Lawyer — Maldives
"Vinay's ability to connect with such a large and diverse audience (~450 people) was truly remarkable. His insights on communication and trust-building resonated deeply. Through compelling storytelling and real-world examples, he not only inspired but also provided practical takeaways that left a lasting impact."
BK
Babu K.S
Head — Global Regulatory Sciences, Pfizer
"A session after a heavy lunch at 2PM — possibly the first time I have experienced such a session where there was zero yawning! Vinay did not just technically deal with the science of creating customer delight, he showcased the same by bringing out the delight-factor in all of us."
SM
Sridhar Mani
CRO — Krea
Frequently Asked Questions
Who is Vinay Pushpakaran, and why should I learn sales from him?
Vinay Pushpakaran is an International Keynote Speaker and a globally recognized expert in Customer Experience (CX), Sales, and Consumer Behavior. He's not just a theorist; he is the Founder and CEO of a corporate learning enterprise with over 21 years of industry experience. You should learn from him because his philosophy, particularly "Zero-Effort CX," is focused on actionable, cost-effective strategies that don't just sell once, but turn customers into automatic referrals and loyal "Brand Cheerleaders."
What specifically will the Masterclass teach me?
This is not a general motivation session. The Masterclass is structured around a complete Sales Playbook designed to deliver measurable results:
- Customer Attraction: Low-cost marketing strategies.
- Conversion Confidence: Techniques based on buyer psychology.
- Repeat Sales & Loyalty: Implementing the Zero-Effort CX framework.
Why is the Masterclass only 4 hours long?
IWG curates only high-impact, focused sessions. Vinay's curriculum is designed to be intensive, concentrating two decades of insight into the most essential, actionable frameworks. This format minimizes time away from your business while maximizing immediate value.
Why are BCC and Seed by BCC involved?
This collaboration reflects our commitment to local relevance. BCC (Business Center Corporation) endorses the event's value for the entrepreneurial community, and hosting it at Seed by BCC places the masterclass in the heart of Malé's startup hub.
I'm a startup/MSME owner. Is the fee worth the investment?
Yes. The fee reflects bringing world-class expertise directly to Malé. We view this as a strategic investment. The techniques for reducing acquisition costs and boosting loyalty are designed to provide an ROI that significantly outweighs the initial fee.
Will I get access to materials after the event?
Yes. As part of IWG's commitment to reinforcing learning, attendees will receive follow-up materials, including key frameworks and recaps, ensuring you can immediately integrate the strategies into your business.
What is Ignite Wisdom Global (IWG)?
IWG is a premier corporate learning and development enterprise dedicated to bridging the gap between potential and performance. We specialize in bringing world-class expertise in Sales, Leadership, and Customer Experience directly to businesses and entrepreneurs, ensuring global insights create local impact.
How does IWG support the Maldivian business community?
We are deeply committed to the Maldives, partnering with key local bodies like the BCC (Business Center Corporation). Our mission is to empower MSMEs, startups, and corporate leaders with actionable, high-level training that was previously accessible only in major global hubs.
What makes IWG events different from other workshops?
IWG events are outcome-oriented. We don't do generic motivation. We select speakers like Vinay Pushpakaran who are industry practitioners with decades of proven results. Every masterclass is designed to provide specific frameworks (like the Sales Playbook) that you can implement immediately for measurable ROI.
Does IWG offer corporate training beyond public masterclasses?
Yes. While we host public events for individual entrepreneurs, IWG also partners with organizations for bespoke in-house training, consulting, and leadership development programs tailored to specific organizational goals.
How can I join the IWG community of learners?
By attending an event, you become part of our ecosystem. You can also follow us on social media and join our mailing list to receive exclusive insights, early-bird access to future masterclasses, and resources to support your continuous growth journey.
Limited Seats. High Demand.
Transform your business trajectory for just MVR 1,500